This is NOT that. At all.
This cookware - called Turbo Pot Cookware - has an aluminum ... er ... radiator-like-surface on the bottom that makes the pot heat faster and more efficiently on gas cooktops.
Or I guess it's more like a heat sink. But anyway, it doesn't look like the bottom of your normal pots. Take a look at the second photo for a better view.
This is NOT some kind of made-for-TV questionable infomercial thing. This is MAGIC.
Okay, it's not actually magic. It's science. The deep ridges on the bottom of the pot create a greater surface area and let me tell you, this pot heats up a LOT faster. You want boiling water? Don't walk too far away!
It also uses less energy to stay hot. Which means that you can maintain a lively simmer on a low setting. On your small burner. Or a candle.
Okay, not a candle. You might need more than one. But seriously (I keep saying that, don't I?) seriously, this is a thing that actually works the way they say it does. It heats up faster, uses less energy, and is kind of cool to look at.
They gave me my choice of cookware to try, and I opted for the 3.5 quart casserole because I already have too much cookware around here, and it looked small enough that I could find a place for it. But there are other pieces where this fast heating could be really handy.
Decisions, decisions.
The teakettle would be great for rapid heating of water for tea or whatever else you heat coffee for. Right? You wouldn't have to wait nearly as long!
And the frying pan would be awesome for heating to high temperatures to sear a steak, and then because it heats so fast, the pan would be right back up to temperature after the steak cooled it down.
And of course saucepans and stockpots and whatnot could all benefit from heating faster.
The one downside is that if you know how to set your stove for a low simmer using your regular cookware, you might have to readjust that thinking, since this will likely be simmering a lot faster - or even boiling - at that same setting.
Who's it for: People who cook!
Pros: Heats quickly and efficiently. Uses less energy.
Cons: You'll need to learn how low you should set the heat for slower, lower cooking. Also, this is designed for gas cooktops.
Wishes: More, please. I don't really need a kettle, but I desire one.
Source: I was sent a sample at no cost to me. And I've been using it regularly.